Is Your Customer Journey a Transformation?

Soyoow: Marketing is, but it is a transformation. It's a change management. We're there to help run the business and be a growth engine for the company. And so as a marketing leader, i talk about that at a leadership level,. All o those metrics matter across the business. Som we're not just there to build a pipe. ...We can create those journeys, both in a digital and in a physical for mat who else's positiond better to think through that? Soyoow: I'm curious. How are you thinking through customer journey these days, right? Because you have this perspective on all aspects of the customer journey.