Demand Efficiency cover image

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Demand Efficiency

CHAPTER

Introduction

Chris coler was head of go to market, product marketing at adobe for over ten years. He says he is a generalist who has sought out different opportunities to learn along the way. Coler: "Having that general list sort of belief and end sat in the different rolls just gives me a better appreciation"

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner