
Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing
Demand Efficiency
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You Know, I've Had a Lot of Mentors Along the Way
i think there's a big opportunity for, you know, four business is to provide those tools for them quite frankly. It seems like it'll have positive facts too, because the a es get to spend their time working through more strategic problem solving and business value. And also, you'll have a lot less flexibility, potentially, in the transaction piece of it, so discounting and then these things that may become less of a factor in some cases.
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