Perpetual Traffic The Little-Known AI Creative Research Tactic to Hack Meta Andromeda
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Jan 13, 2026 In this discussion, Cole Turner, a growth strategist from Tier 11, reveals innovative tactics for using AI in market research. He emphasizes the importance of deep emotional understanding over mere guessing in ad creation to increase conversions. Cole shares a live demo showing how a multi-step AI prompting process can swiftly gather voice-of-customer insights. He explains how to transform those insights into compelling ads and cautions against relying solely on AI without human oversight, highlighting the mix of technology and creativity for effective campaigns.
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Research Still Drives Creative Performance
- Creative market research remains the key input for high-performing Meta and Andromeda ads.
- Cole Turner compressed weeks of manual research into minutes using structured AI prompting.
Knee Injury Example Shows Deep Emotional Triggers
- Cole shares his torn-knee jiu-jitsu injury to illustrate differences in messaging depth.
- A message that understands identity-level pain ("feel like 70") converts far better than a surface-level pitch.
Match Creative To Awareness Stage
- Different awareness stages need distinct creative: cold channels need problem-aware hooks while retargeting needs proof and product-aware cues.
- Align channel choice with audience awareness for better ROAS.
