Cole Turner

In this discussion, Cole Turner, a growth strategist from Tier 11, reveals innovative tactics for using AI in market research. He emphasizes the importance of deep emotional understanding over mere guessing in ad creation to increase conversions. Cole shares a live demo showing how a multi-step AI prompting process can swiftly gather voice-of-customer insights. He explains how to transform those insights into compelling ads and cautions against relying solely on AI without human oversight, highlighting the mix of technology and creativity for effective campaigns.