Why creative research drives performance

Cole uses a knee-brace example to show how emotional understanding improves ad resonance and conversions.

Play episode from 06:47

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt

Are you still guessing what your market wants and calling it “creative testing”? That’s the fastest way to burn your budget in 2026. If your ads aren’t resonating, it’s probably not the algorithm. It’s your research. Most marketers skip the hardest part and wonder why creative diversification never works.

In this episode, Cole Turner from Tier 11 breaks down a smarter way to do market research using AI. We walk you through a live demo showing how a multi-step prompting process compresses weeks of manual research into minutes. The real unlock isn’t the tool; it’s how you structure prompts to extract real voice-of-customer data, emotional triggers, and problem-aware insights that actually drive clicks, leads, and sales.

We wrap by showing how to turn that research into ads, scripts, and landing pages that don’t sound like AI fluff. You’ll hear exactly how we use this internally before launching Meta campaigns, and why “garbage in, garbage out” is an accurate statement.

In This Episode:

- Why creative research still matters

- ChatGPT market research framework

- Turning research output into ads

- When multiple ChatGPT prompts are necessary

- How to access and use the market research prompt

- Final advice on AI prompting

Mentioned in the Episode:

Previous Episode With Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify: