Today's episode is all about writing a great subject line. There is no silver bullet for writing subject lines, but there are some golden rules that can help inform your success. Listen to gain a few simple strategies that will grab prospect's attention and boost your open rates. 
Timestamps: 
[0:01] Intro
[1:01] There is no silver bullet for subject lines 
[1:34] The golden rule for writing great subject lines 
[2:31] What to do when it’s hard to find information about someone on LinkedIn 
[3:22] Optimizing research so you can write more outreach emails 
[5:03] What comes first - the email or the subject line? 
[6:44] Some subject lines that have been working well lately 
[12:05] Don’t forget about the preview line 
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