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28. Subject Lines 101
Practical Prospecting
How to Use One Word in an Email Campaign
Use things like proposals, docs, e-sigs, and just your company name like Panda Doc. Keep it so boringly simple, like whatever you do to steal it down to the simple problems you solve. It's like in Mailshake, what will literally send emails and say cold email, reply rates, open rates, emails, pipeline, super simple,. And again, those are boring. They look internal or will create subject lines based on the problems we solve. So the subject line might be low reply rates or it might just be like email automation or things like that.
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