28. Subject Lines 101
Practical Prospecting
How to Use Buying Triggers to Create Email Templates
The idea is to identify buying triggers on the prospect and use that to write your subject line. So for example, if one of your buying triggers is prospecting people based on certain technographic data,. Your subject lines might be your contract with coke or coke, right? And so the idea here is like you have these basically plug and play subject lines for each buying trigger. It's pretty much going to be the same thing every time.
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