28. Subject Lines 101
Practical Prospecting
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How to Create Curiosity in Your Email
You want to make it seem like it's a one off email that you're sending over to someone. Using direct reports in the subject line has been a really good strategy. Whenever you see your colleagues name in there, you're going to open it up. The open rate is super high. And it showed that you at least did some of your research as well.
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