2min chapter

Practical Prospecting cover image

28. Subject Lines 101

Practical Prospecting

CHAPTER

The Importance of Subject Lines in Email Marketing

A good subject line ties into the preview line that people read and see in their inboxes. Make it about them if you're going to personalize any part of the email, personalize that. The easiest way to do that is to use buying triggers so that it's a lot easier to write these over and over again.

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