MarTech Podcast ™ // Marketing + Technology = Business Growth Why CMOs Will Fail In The Age Of AI
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May 31, 2024 Amanda Cole, CMO at Bloomreach, discusses the evolving role of CMOs in the age of AI, emphasizing the need for a balance between data-driven approaches and storytelling. The conversation covers challenges in marketing AI claims, consumer understanding, and the adoption of AI technologies. The episode explores the integration of AI in marketing strategies and the importance of data management for CMOs to effectively leverage AI. Additionally, it touches on multi-touch attribution difficulties, the role of AI in marketing improvements, and the significance of intuitive decision-making.
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