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MarTech Podcast ™ // Marketing + Technology = Business Growth
Why CMOs Will Fail In The Age Of AI
May 31, 2024
Amanda Cole, CMO at Bloomreach, discusses the evolving role of CMOs in the age of AI, emphasizing the need for a balance between data-driven approaches and storytelling. The conversation covers challenges in marketing AI claims, consumer understanding, and the adoption of AI technologies. The episode explores the integration of AI in marketing strategies and the importance of data management for CMOs to effectively leverage AI. Additionally, it touches on multi-touch attribution difficulties, the role of AI in marketing improvements, and the significance of intuitive decision-making.
21:30
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Quick takeaways
- CMOs now need a blend of business metrics and storytelling skills in the data-centric age of AI.
- Effective AI utilization in marketing requires managing data quality challenges for impactful automation and insights.
Deep dives
Evolution of the CMO Role in the Age of AI
The role of the Chief Marketing Officer (CMO) has transitioned from being brand-centric to data-centric, incorporating performance marketing backgrounds and analytical roles. With the rise of technology and AI, storytelling and differentiation have become crucial in marketing strategies. The key lies in emotional connection and data-oriented foundations to effectively reach customers. CMOs need to balance analytical roles with storytelling to adapt to the evolving landscape.
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