Amanda Cole, CMO at Bloomreach, discusses the evolving role of CMOs in the age of AI, emphasizing the need for a balance between data-driven approaches and storytelling. The conversation covers challenges in marketing AI claims, consumer understanding, and the adoption of AI technologies. The episode explores the integration of AI in marketing strategies and the importance of data management for CMOs to effectively leverage AI. Additionally, it touches on multi-touch attribution difficulties, the role of AI in marketing improvements, and the significance of intuitive decision-making.

Amanda Cole, CMO at Bloomreach, discusses challenges CMOs face in the digital age, such as adapting to new platforms like TikTok. She emphasizes the need for agile strategies to stay ahead in the rapidly evolving landscape. The podcast explores the role of CMOs in navigating the complexities of digital marketing.

Discover newly available documents shedding light on the evolution of the Alexander Technique from the 1940s to 1980s. Explore the connection between the technique and education, focusing on the integration of thinking and movement. Delve into practical applications of the technique for performance enhancement and learn about unique teaching methods in the field.