MarTech Podcast ™ // Marketing + Technology = Business Growth How CMOs Navigate Complexities Of Digital
Jun 1, 2024
Amanda Cole, CMO at Bloomreach, discusses challenges CMOs face in the digital age, such as adapting to new platforms like TikTok. She emphasizes the need for agile strategies to stay ahead in the rapidly evolving landscape. The podcast explores the role of CMOs in navigating the complexities of digital marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring the Responsibilities and Challenges of a B2B SaaS CMO in the Digital Marketing Space
02:19 • 6min
Navigating the Evolving Advertising Landscape and Marketing Effectiveness
07:56 • 2min
Exploring the Influence of G2 and Challenges in Technology Adoption
10:22 • 4min
Strategic Technology Solutions for Growth
14:01 • 4min