AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
MarTech Podcast ™ // Marketing + Technology = Business Growth
How CMOs Navigate Complexities Of Digital
Jun 1, 2024
Amanda Cole, CMO at Bloomreach, discusses challenges CMOs face in the digital age, such as adapting to new platforms like TikTok. She emphasizes the need for agile strategies to stay ahead in the rapidly evolving landscape. The podcast explores the role of CMOs in navigating the complexities of digital marketing.
15:25
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- B2B CMOs experiment with various applications to adapt in the digital landscape, while B2C CMOs face challenges with the rise of TikTok and Snapchat channels.
- CMOs need agile strategies to keep up with the rapidly evolving digital landscape and prioritize problem-solving with technology over manual solutions.
Deep dives
Evolution of Digital Marketing in B2B and B2C
The landscape of digital marketing has evolved differently for B2B and B2C markets. B2B has been slower to adapt, resorting to a process of trying various applications to find the right fit. In contrast, B2C marketers are faced with an explosion of channels like Snapchat, TikTok, and Instagram, leading to increased ad expenses and the need for constant strategy evolution.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode