7min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why CMOs Will Fail In The Age Of AI

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Evolving the CMO Role in the Age of AI

This chapter discusses the transformation of the Chief Marketing Officer role in the era of artificial intelligence, emphasizing the blend of storytelling, emotional connection, and data-driven strategies. The conversation delves into the challenges of marketing AI claims, consumer understanding, and the need for marketers to adapt to advanced AI technologies.

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