Why CMOs Will Fail In The Age Of AI
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Evolving the CMO Role in the Age of AI
This chapter discusses the transformation of the Chief Marketing Officer role in the era of artificial intelligence, emphasizing the blend of storytelling, emotional connection, and data-driven strategies. The conversation delves into the challenges of marketing AI claims, consumer understanding, and the need for marketers to adapt to advanced AI technologies.
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