5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why CMOs Will Fail In The Age Of AI

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Evolution of Marketing Strategies and the Risks of AI Adoption for CMOs

Exploring the complexity of marketing strategies with the rise of Mute Next's OX platform for market mix modeling, alongside a discussion on AI in data analytics and the challenges CMOs may encounter in adopting AI technologies.

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