B2B Marketing with Dave Gerhardt
Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)
Dec 18, 2024
This discussion introduces a powerful mental model for marketers: the GM vs. Player mindset. Think like a General Manager to create leverage and tackle big opportunities. Learn how to prioritize resources and shift from merely doing the work to orchestrating impactful plays. Discover why rapid lead response is crucial in B2B sales, with insights on automating scheduling to enhance efficiency. Embrace strategic investment in platforms to boost growth and drive results in your marketing efforts.
08:12
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Quick takeaways
- Adopting a General Manager mindset empowers marketers to allocate resources and strategize for impactful initiatives rather than just executing tasks.
- Implementing automated scheduling solutions is crucial to responding promptly to leads, aligning with buyer expectations in a fast-paced business environment.
Deep dives
The Importance of Quick Lead Response
The average time taken to respond to leads is alarmingly high, recorded at one day, five hours, and 17 minutes. In the fast-paced business environment of 2024, such delays can lead potential buyers to seek alternatives almost immediately. To address this critical issue, automated scheduling solutions for qualified leads are essential, allowing for prompt responses that align with buyer expectations. Revenue Hero offers a platform that facilitates quick meeting scheduling with sales teams, ensuring leads are matched to the appropriate representatives efficiently.
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