The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

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Dec 18, 2024

This discussion introduces a powerful mental model for marketers: the GM vs. Player mindset. Think like a General Manager to create leverage and tackle big opportunities. Learn how to prioritize resources and shift from merely doing the work to orchestrating impactful plays. Discover why rapid lead response is crucial in B2B sales, with insights on automating scheduling to enhance efficiency. Embrace strategic investment in platforms to boost growth and drive results in your marketing efforts.

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ANECDOTE

LinkedIn Ads Challenge

Matthew Carnevale volunteered to manage LinkedIn ads but lacked bandwidth.
This prioritization issue led to a pivotal conversation with Dave Gerhardt.

ADVICE

Be the GM, Not the Player

Think like a General Manager (GM), not a player.
Hire resources to tackle big opportunities instead of waiting for personal bandwidth.

INSIGHT

Leverage of the GM

GMs have greater leverage than players by managing resources and strategy.
In business, the "GM" (leader) ultimately receives recognition for overall success.

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In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.

Matthew Carnevale, Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset. Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big opportunities without waiting for bandwidth.

Learn how shifting your mindset from “doing the work” to “making the plays happen” can unlock faster results, level up your career, and drive impact for your business.

Send guest pitches and ideas to hi@exitfive.com
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***

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