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Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

B2B Marketing with Dave Gerhardt

CHAPTER

The Urgency of Lead Response in B2B Sales

This chapter explores critical findings from a lead response test involving over a thousand B2B sales teams, revealing concerning delays in follow-up times. The discussion also focuses on how automated scheduling solutions can improve response efficiency and overall sales performance.

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