The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Intro

This chapter discusses findings from a lead response test on B2B sales teams, highlighting the critical need for prompt follow-ups to avoid losing potential buyers to competitors. It emphasizes the benefits of automating lead scheduling to enhance responsiveness, featuring a specific platform that offers a solution.

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