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Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

B2B Marketing with Dave Gerhardt

CHAPTER

Intro

This chapter discusses findings from a lead response test on B2B sales teams, highlighting the critical need for prompt follow-ups to avoid losing potential buyers to competitors. It emphasizes the benefits of automating lead scheduling to enhance responsiveness, featuring a specific platform that offers a solution.

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