The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Strategic Leverage: The Role of the General Manager in Marketing Success

This chapter discusses the significance of prioritizing tasks and resources in marketing efforts. It highlights a transformative mindset shift from hesitance to strategic advocacy for investment, particularly in platforms like LinkedIn, to drive company growth.

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