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The Futur with Chris Do
294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson
Jun 5, 2024
Renowned broadcast designer Ian Dawson joins Chris Do to discuss the evolution of broadcast design, focusing on AI, AR, and VR impact. They share industry stories, highlight challenges faced by producers, explore AR and VR's transformative potential, and emphasize collaboration. They also discuss Apple's Vision Pro tech, shifting dynamics between agencies, brands, and creatives, and the importance of achieving ROI in creative fields.
01:48:17
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Quick takeaways
- Technological advancements like AI, AR, and VR are reshaping broadcast design and creative industries.
- Professionalism, diversity of skills, and ethical standards are crucial for success in the creative industry.
Deep dives
Ian Dawson's Meeting at Novocom and Diversification Potential
Ian Dawson shares his experience of being recruited at Novocom, emphasizing the importance of diversification to sustain a business. He reflects on missed opportunities to expand into commercial production as a means for longevity.
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