294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson
The Futur with Chris Do
The Evolution of Broadcast Design Budgets
This chapter explores the transformation of budgets in broadcast design over the years, highlighting significant financial investments in rebranding efforts and the challenges faced by creatives today. It reflects on the impact of technology and market dynamics that have shaped the industry, including the rise of remote collaboration and competition from emerging startups. Additionally, the chapter delves into the cultural atmosphere of the broadcast design era and the evolution of a leading company navigating the balance between creative vision and profitability.
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