Ian Dawson, a seasoned executive producer and VFX expert in broadcast design, shares his insights on the industry's evolution. He reflects on the transformative power of AI, AR, and VR, detailing how these technologies are reshaping design and education. Dawson discusses the challenges creatives face amidst tight budgets and fierce competition, stressing the importance of storytelling over mere technical skills. He also explores the future of immersive tech and its potential to revolutionize interactions, urging a collaborative approach across sectors.
