The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 778: How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk

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Dec 4, 2024
Akshay Sharma, Head of Pricing and Monetization at Miro, provides vital insights on strategic pricing as a growth tool. Janie Lee, Head of Product at Loom, emphasizes the importance of product-market fit in pricing experimentation. They discuss how thoughtful pricing can drive user engagement and satisfaction, adapt to evolving customer needs, and enhance business growth. The conversation also highlights the significance of experimentation and flexible pricing strategies to navigate market dynamics and optimize revenue.
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INSIGHT

Pricing as a Product Feature

  • Treat pricing as a dynamic product feature, not a static element.
  • Use pricing strategically to influence customer behavior and drive desired outcomes.
INSIGHT

Pricing Beyond Price Level

  • Pricing strategy involves more than just the price itself; it includes the value metric.
  • Consider the perceived customer benefit and the cost, aiming for a clear and fair value exchange.
ADVICE

Outcome-Driven Pricing

  • Define your desired outcome before setting your pricing strategy.
  • Align pricing choices with the specific outcome, whether user growth or revenue maximization.
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