The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 778: How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk

The Official SaaStr Podcast: SaaS | Founders | Investors

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Mastering Pricing and Packaging Strategies

This chapter explores the critical aspects of pricing and packaging strategies for businesses, emphasizing the importance of experimentation and customer feedback. It discusses how to effectively gauge customer willingness to pay and adapt pricing models based on market dynamics, using examples from various companies. The conversation highlights the need for thoughtful testing and communication to minimize risks and optimize revenue growth.

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