Consulting Success Podcast

How To Turn Consulting Services Into Scalable Products With Eisha Armstrong

Apr 29, 2024
Eisha Armstrong, co-founder of Vecteris, shares insights on productizing consulting services for growth. Learn how embracing a product mindset, specializing in a niche, and targeting specific audiences can boost profits. Explore strategies for transitioning from services to scalable products and the importance of personalized communication in leadership.
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INSIGHT

Product Creation Fuels Strategy-Led Growth

  • Eisha Armstrong loves creating new products because the invention and strategy work energizes her more than perpetual management.
  • She pairs creative product work with market strategy to find white space and reuse existing assets for growth.
ADVICE

Target Services Firms Ready To Productize

  • Target B2B services firms that sell time or expertise rather than products when productizing services.
  • Focus on organizations willing to tech-enable delivery and build products alongside services.
ADVICE

Assign Full-Time Ownership

  • Dedicate at least one full-time person to lead productization; it rarely works as a side project.
  • Smaller firms without bandwidth or budget will struggle to execute productized strategies effectively.
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