
Consulting Success Podcast How To Turn Consulting Services Into Scalable Products With Eisha Armstrong
Apr 29, 2024
Eisha Armstrong, co-founder of Vecteris, shares insights on productizing consulting services for growth. Learn how embracing a product mindset, specializing in a niche, and targeting specific audiences can boost profits. Explore strategies for transitioning from services to scalable products and the importance of personalized communication in leadership.
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Product Creation Fuels Strategy-Led Growth
- Eisha Armstrong loves creating new products because the invention and strategy work energizes her more than perpetual management.
- She pairs creative product work with market strategy to find white space and reuse existing assets for growth.
Target Services Firms Ready To Productize
- Target B2B services firms that sell time or expertise rather than products when productizing services.
- Focus on organizations willing to tech-enable delivery and build products alongside services.
Assign Full-Time Ownership
- Dedicate at least one full-time person to lead productization; it rarely works as a side project.
- Smaller firms without bandwidth or budget will struggle to execute productized strategies effectively.
