Eisha Armstrong

Join Eisha Armstrong, executive chairman and co-founder of Victorious and author of influential works like "Productize," as she shares her insights on productization for B2B service providers. Discover the transformative power of turning services into scalable products, and learn how to identify urgent customer problems that your offerings can solve. Eisha also discusses the role of generative AI in enhancing productization, emphasizing the need for automation and market testing. Embrace innovative strategies to future-proof your business!

Eisha Armstrong, co-founder of Vecteris and author of transformational books like "Commercialize" and "Productize," dives into the essentials of monetizing B2B services. She emphasizes the importance of a robust product strategy, highlighting that existing customers are often the best sales targets. Surprisingly, packaging takes precedence over pricing in attracting clients. With insights gleaned from real-world case studies, Eisha outlines the critical need for market understanding and innovative approaches to product launch, all while drawing parallels to personal growth through mountain climbing.

Eisha Armstrong, co-founder of Vecteris, shares insights on productizing consulting services for growth. Learn how embracing a product mindset, specializing in a niche, and targeting specific audiences can boost profits. Explore strategies for transitioning from services to scalable products and the importance of personalized communication in leadership.