The GaryVee Audio Experience Marketing Tips From 7 Experts | Cannes 2024 Marketing For The Now
5 snips
Jul 13, 2024 
Marcelo Cortez, CMO at Manscaped, shares insights into the power of humor in marketing, highlighting its role in balancing performance with brand identity. The discussion also explores the growing influence of AI in advertising and the necessity for marketers to adapt to evolving landscape. Topics include the importance of genuine content and creative strategies, like leveraging video and understanding customer needs. The balance between direct-to-consumer approaches and traditional marketing tactics is also dissected, offering fresh perspectives for 2024.
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AI Hype vs. Reality
- AI is overhyped and misunderstood at Cannes 2024, with many lacking a concrete understanding of its business applications.
- Google's algorithm changes significantly impact marketers but are under-discussed, especially among consumer brands less reliant on search.
Shifting Search Landscape
- The rise of AI bots like ChatGPT is changing search behavior, particularly among younger demographics, posing a challenge for SEO/SEM.
- Jenny Lewis proactively diversified The Knot Worldwide's marketing away from Google reliance, anticipating and mitigating the impact of algorithm changes.
Data-Driven Marketing
- Follow a data-driven marketing approach, focusing on current trends and audience behavior rather than clinging to outdated methods.
- Be prepared to challenge established practices to adapt to the evolving market, taking an agnostic stance on strategies.