Marcelo Cortez

Marcelo Cortez, CMO at Manscaped, shares insights into the power of humor in marketing, highlighting its role in balancing performance with brand identity. The discussion also explores the growing influence of AI in advertising and the necessity for marketers to adapt to evolving landscape. Topics include the importance of genuine content and creative strategies, like leveraging video and understanding customer needs. The balance between direct-to-consumer approaches and traditional marketing tactics is also dissected, offering fresh perspectives for 2024.