Marketing Tips From 7 Experts | Cannes 2024 Marketing For The Now
The GaryVee Audio Experience
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Navigating the Evolving Marketing Landscape
This chapter delves into the current trends in marketing, particularly the influence of AI and Google's search algorithm changes. The speakers emphasize the need for marketers to adapt to new conditions, move away from outdated strategies, and diversify their approaches beyond Google. They also discuss innovative strategies targeting specific audiences, particularly focusing on engagement markets and pre-engaged individuals.
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