Marketing Tips From 7 Experts | Cannes 2024 Marketing For The Now
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Navigating Marketing's AI Frontier
This chapter explores the underutilization of AI in marketing as discussed at Cannes 2024, emphasizing the need for chief marketing officers to align their strategies with revenue generation. It advocates for a blend of performance marketing with sales objectives and highlights the evolving landscape of audio media in marketing. The importance of family dynamics, networking, and a willingness to embrace change are also emphasized as keys for young marketers aspiring to grow in their careers.
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