How to build a Million Dollar Brand | Lessons From Myntra & Cult Fit | Ft Mukesh Bansal | FO 78

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In this episode of the Figuring Out podcast, we are in conversation with Mukesh Bansal who is the founder of Myntraa and CureFit. 

Mukesh Bansal is an IIT Kanpur graduate and also the man behind two successful ventures in India. In this podcast Mukesh Bansal explores his take on business in India and the comparison of Indian consumers with the USA. Mukesh also gives valuable insights of fitness and the its impact on health as he is also the author of the book, Health in Hand.

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Timestamps:
00:00 - Introduction
01:37 - Fitness in Myntra
04:15- Fitness in Cult 
05:21 - Idea of Myntra
11:56 - Why Myntra launched his own brands?
15:09 - US customers vs Indian Customers
16:54 - Brand loyalty in India vs US
21:10 - How to build a brand in India?
25:25 - How to stand out in competitive market?
29:45 - How Nykaa built trust?
31:40 - Third step of Brand Building
34:20 - Role of emotions in brand building
36:11 - Favourite car of Mukesh Bansal
36:45 - How to build trust between customers?
39:51 - Why Calvin Klein is his favourite brand?
43:19 - Best thing about Myntra
44:15 - Best part of Cult.Fit
44:55 - Hacking Health
45:45 - Biggest mistake in Myntra
47:53 - Biggest challenge in Myntra
51:03 - How Cult cop up with pandemic?
52:39 - Is recession coming?
57:50 - Why should everyone focus on health?
1:01:30 - How to increase stamina and energy?
1:03:52 - Use it or loose it
1:04:44 - What is the right kind of workout?
1:06:42 - Ideal workout process
1:10:21 - Best way to workout
1:11:32 - Why India is diabetes capital of the world?
1:17:48 - 3 hacks for health
1:24:50 - Should you take Nootropic(brain supplements) ?
1:26:25 - How to increase focus?
1:29:08 - Best advice Mukesh received
1:30:43 - Worst advice I ever got
1:31:35 - Conclusion

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My gear for shooting this video: 

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
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