4min chapter

Raj Shamani's Figuring Out cover image

How to build a Million Dollar Brand | Lessons From Myntra & Cult Fit | Ft Mukesh Bansal | FO 78

Raj Shamani's Figuring Out

CHAPTER

Keeping Brand Ke Sabanta, Branding

"Key brand has to stand for something. What do I truly believe in as a brand, right? Which is non-negotiable," he says. "Brand also requires both sharp clarity and then staying true to that", adds Gisley. 'You have to evolve, but not losing your core,' the Tata boss concludes.

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