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How to build a Million Dollar Brand | Lessons From Myntra & Cult Fit | Ft Mukesh Bansal | FO 78

Raj Shamani's Figuring Out

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The Greatest Credit for the Business?

I think brands play a big role in building our identity. Even growing up, I'm just delivering time to think of brands keep at less cycle,. When we are growing up, right? So consumer always appreciate brands. Because you believe Nike stands for something. That's why I'm not a new country. And when you buy into Nike, you're buying into the culture. You can't afford to build into indimence. But look, you know, people do reverse calculation. We still have parents and adults who are we with the culture. As industry is getting more and more affluent, our disposal will come, we will want to express them more and are able to fall to brand

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