How to build a Million Dollar Brand | Lessons From Myntra & Cult Fit | Ft Mukesh Bansal | FO 78
Raj Shamani's Figuring Out
Pachis Al Kapura, You Know, Is There Any Time?
Pachis Al Kapura was hit hard by the global financial crisis in 2008. The company has since recovered and is now one of Iran's biggest private firms. Pachis: "It forced us to think very deep, make so many fundamental changes"
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In this episode of the Figuring Out podcast, we are in conversation with Mukesh Bansal who is the founder of Myntraa and CureFit.
Mukesh Bansal is an IIT Kanpur graduate and also the man behind two successful ventures in India. In this podcast Mukesh Bansal explores his take on business in India and the comparison of Indian consumers with the USA. Mukesh also gives valuable insights of fitness and the its impact on health as he is also the author of the book, Health in Hand.
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Timestamps:
00:00 - Introduction
01:37 - Fitness in Myntra
04:15- Fitness in Cult
05:21 - Idea of Myntra
11:56 - Why Myntra launched his own brands?
15:09 - US customers vs Indian Customers
16:54 - Brand loyalty in India vs US
21:10 - How to build a brand in India?
25:25 - How to stand out in competitive market?
29:45 - How Nykaa built trust?
31:40 - Third step of Brand Building
34:20 - Role of emotions in brand building
36:11 - Favourite car of Mukesh Bansal
36:45 - How to build trust between customers?
39:51 - Why Calvin Klein is his favourite brand?
43:19 - Best thing about Myntra
44:15 - Best part of Cult.Fit
44:55 - Hacking Health
45:45 - Biggest mistake in Myntra
47:53 - Biggest challenge in Myntra
51:03 - How Cult cop up with pandemic?
52:39 - Is recession coming?
57:50 - Why should everyone focus on health?
1:01:30 - How to increase stamina and energy?
1:03:52 - Use it or loose it
1:04:44 - What is the right kind of workout?
1:06:42 - Ideal workout process
1:10:21 - Best way to workout
1:11:32 - Why India is diabetes capital of the world?
1:17:48 - 3 hacks for health
1:24:50 - Should you take Nootropic(brain supplements) ?
1:26:25 - How to increase focus?
1:29:08 - Best advice Mukesh received
1:30:43 - Worst advice I ever got
1:31:35 - Conclusion
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Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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