018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)

Adrián Michalčík, Director of Mixology at Pier 42 and Global Winner of the Diageo WorldClass 2022, shares his expertise on enhancing bar visibility and driving sales. He discusses the journey post-sale and the crucial role of back bars in shaping consumer choices. Adrián emphasizes the importance of tailored cocktail menus and creative marketing strategies to minimize wastage. He also offers valuable advice for aspiring bartenders, highlighting the significance of customer engagement and continuous self-improvement in the hospitality industry.