018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
MAFFEO DRINKS
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The Role of Back Bars in Shaping Consumer Choices
This chapter explores the importance of back bars as a showcase for brands and their influence on consumer choices through product visibility. It highlights the varying strategies bars use in displaying spirits and stresses the need for bartenders to blend modern trends with essential knowledge about spirits.
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