018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
MAFFEO DRINKS
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Intro
This chapter explores strategies to increase the sales and visibility of drink brands in bars and restaurants. Key topics include the importance of personal relationships with brand representatives, financial support from distributors, and the creation of compelling cocktail menus.
Transcript
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