018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
MAFFEO DRINKS
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Inspiration and Connection in the Beverage Industry
This chapter explores the role of inspiration and memorable experiences in the beverage industry through personal anecdotes from industry figures. It highlights the importance of passing on knowledge and building relationships to influence future generations and drive sales.
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