The Bootstrapped Founder

159: Pricing for Calm SaaS Businesses

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Oct 21, 2022
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ADVICE

Product-Focused Value

  • Focus on product value over expensive marketing, especially when bootstrapping.
  • Let customers experience your product's impact directly.
INSIGHT

Pricing Influence

  • Customer expectations and competitor pricing influence your pricing strategy.
  • Consider both direct and indirect competitors to understand the market.
ADVICE

Value and Cost Alignment

  • Align your pricing with a key value metric that reflects customer success.
  • Also, align pricing with your cost metric to cover your expenses.
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