3min chapter

The Bootstrapped Founder cover image

159: Pricing for Calm SaaS Businesses

The Bootstrapped Founder

CHAPTER

How Much Will Your Self-Funded Business Charge?

Pricing is never done and often it doesn't quite work. But fortunately, there are a few foundational choices that you can make to keep your pricing efforts calm and manageable. People pay no more than what they think your service is worth. The actual value of a self-funded business lies in its product, not its promises.

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