What's REALLY in Your Supplements? Revolutionizing the Health Industry with Ritual Founder & CEO, Katerina Schneider
Jan 24, 2024
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Katerina Schneider, Founder & CEO of Ritual, reveals the founding story of Ritual and their mission of transparency and quality in the supplement industry. They discuss the importance of small habits, transitioning to a plant-based diet, and the need for safety in supplements. They also emphasize the significance of clinical studies in underrepresented areas of health and the process of formulating multivitamins with essential nutrients.
Ritual is a supplement company that revolutionizes transparency and quality standards in the industry.
Transparency, the power of science, and the right to know what goes into our bodies guide Ritual's philosophy.
Kat Schneider emphasizes personal growth, self-awareness, and mindfulness as crucial aspects of entrepreneurship.
Deep dives
Creating a New Standard for Supplements
Kat Schneider, the founder and CEO of Ritual, shares her journey into the wellness industry and the birth of Ritual. Frustrated with the lack of transparency and quality standards in the vitamin supplement industry, Kat set out to create a company that reimagines the standards of supplementation. Ritual focuses on providing safe and efficacious products, with a strong emphasis on traceability and third-party testing. By sharing their ingredient sources and obtaining certifications for product safety, Ritual is changing the way people think about their supplements and pushing for industry-wide improvements.
Challenging Norms and Pursuing Innovation
Kat Schneider emphasizes the importance of challenging norms and staying true to personal values. She talks about her belief in transparency, the power of science, and the right for everyone to know what they put into their bodies. These beliefs have guided her in creating a company that goes beyond traditional marketing tactics and focuses on creating high-quality products that are grounded in science. She encourages entrepreneurs and founders to do the hard thing, make ethical choices, and redefine industry standards.
The Importance of Personal Growth and Self-Awareness
Kat Schneider discusses the importance of personal growth and self-awareness in her entrepreneurial journey. She highlights the impact of therapy and self-reflection in understanding oneself and modeling behavior for others. By developing a deep understanding of herself and her values, Kat has been able to lead and inspire her team at Ritual. She also emphasizes the importance of being present, mindful, and connected in all aspects of life, both personally and professionally.
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Key Point 2: Ritual prioritizes traceability and conducts human clinical studies on their products
Ritual, a supplement company, deeply values traceability and transparency in their products. They believe that women should know exactly what they are putting in their bodies and why. To achieve this, Ritual has made a commitment to conducting human clinical studies on all of their products. These studies are self-funded and conducted in collaboration with leading universities. By investing in rigorous scientific research, Ritual aims to provide the highest level of safety, efficacy, and quality assurance to their customers. Their focus on peer-reviewed and published studies, as well as diverse population groups, sets them apart in an industry where such rigorous scientific standards are not always the norm.
Many of us who are seeking optimal health, performance, and wellness take a variety of supplements. And I think it’s only natural to find ourselves questioning— what's really in these supplements? How do we know if those ingredients are actually doing anything for our bodies and minds?
Our guest today, Katerina (Kat) Schneider had the same questions – and she took action to get to the truth. What she discovered led her to develop a new standard in the world of vitamins and supplements.
Kat is the visionary founder and CEO of Ritual – a company dedicated to re-envisioning transparency, traceability, and quality standards in the vitamin and supplement industry.
And, Kat's personal story is as remarkable as her products. In our conversation, we delve into the founding story of Ritual, and discuss the philosophy that underpins their mission – a deep-rooted belief in transparency, quality, the power of science, and the foundational belief that “everyone has the right to know exactly what they're putting into their bodies and why.”
It’s this philosophy – and these beliefs – that make me so excited to be partnered with a company like Ritual (and… a founder like Kat).
With our partnership, Ritual is offering a huge discount for Finding Mastery listeners - click HERE get 40% off your first month of Ritual. I mean... Awesome.
