Finding Mastery with Dr. Michael Gervais

What's REALLY in Your Supplements? Revolutionizing the Health Industry with Ritual Founder & CEO, Katerina Schneider

Jan 24, 2024

Katerina Schneider, Founder & CEO of Ritual, reveals the founding story of Ritual and their mission of transparency and quality in the supplement industry. They discuss the importance of small habits, transitioning to a plant-based diet, and the need for safety in supplements. They also emphasize the significance of clinical studies in underrepresented areas of health and the process of formulating multivitamins with essential nutrients.

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Introduction

00:00 • 3min

An Origin Story and the Journey to Entrepreneurship

03:14 • 6min

Incorporating Small Habits and Rituals into Daily Life

09:02 • 7min

Journey of Self-Discovery and Transition to Plant-Based Diet

15:55 • 12min

The Importance of Safety and Efficacy in Supplements

28:08 • 4min

The Importance of Morning Mindset and Heavy Metals in Supplements

32:28 • 18min

Investing in Clinical Studies and Underrepresented Areas of Health

50:55 • 4min

Formulating Multivitamins with Essential Nutrients

55:01 • 15min

Showing Gratitude, Seeking Support, and Encouraging Engagement

01:10:21 • 2min

Many of us who are seeking optimal health, performance, and wellness take a variety of supplements. And I think it’s only natural to find ourselves questioning— what's really in these supplements? How do we know if those ingredients are actually doing anything for our bodies and minds?

Our guest today, Katerina (Kat) Schneider had the same questions – and she took action to get to the truth. What she discovered led her to develop a new standard in the world of vitamins and supplements.

Kat is the visionary founder and CEO of Ritual – a company dedicated to re-envisioning transparency, traceability, and quality standards in the vitamin and supplement industry.

And, Kat's personal story is as remarkable as her products. In our conversation, we delve into the founding story of Ritual, and discuss the philosophy that underpins their mission – a deep-rooted belief in transparency, quality, the power of science, and the foundational belief that “everyone has the right to know exactly what they're putting into their bodies and why.”

It’s this philosophy – and these beliefs – that make me so excited to be partnered with a company like Ritual (and… a founder like Kat).

With our partnership, Ritual is offering a huge discount for Finding Mastery listeners - click HERE get 40% off your first month of Ritual. I mean... Awesome.

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