#160 Kevita & Flying Embers: Building Functional Beverage Companies from Kevita’s $200M+ Acquisition to Flying Embers Big Bet on Fermented Alcoholic Drinks | Bill Moses, Founder & CEO

Bill Moses, Founder and CEO of Flying Embers and former Kevita founder, shares his journey from creating sparkling probiotic drinks to developing innovative alcoholic beverages. He discusses the challenges of navigating company growth and acquisition decisions, emphasizing the need for balance between revenue and profitability. Moses delves into the complexities of consumer behavior regarding healthier options and the significance of authentic brand messaging. He also highlights the exciting development of alcohol-free cocktails driven by fermentation innovation.