#160 Kevita & Flying Embers: Building Functional Beverage Companies from Kevita’s $200M+ Acquisition to Flying Embers Big Bet on Fermented Alcoholic Drinks | Bill Moses, Founder & CEO
Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors
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Innovations in Alcohol-Free Cocktails
This chapter explores the creation of a unique canned cocktail that offers a margarita flavor without alcohol, driven by innovative fermentation techniques. It discusses market trends, the strategic entry into a competitive beverage space, and valuable insights for founders on brand building and influencer marketing. The importance of authentic engagement through influencers in educating consumers about products is also highlighted as a key strategy for success.
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