The Andrew Faris Podcast Why Is This $200M/Year Brand Starting From Scratch?
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Jan 11, 2025 Corbin Wallace, CEO of Trevi Advanced Hydration and former executive at Simple Modern, shares his insights on launching a new hydration brand. He delves into the strategic growth opportunities in the electrolyte market and the importance of understanding customer needs. Wallace discusses innovative launch strategies, including digital-first approaches and direct-to-consumer models. He emphasizes effective marketing tactics, product design, and customer engagement in a competitive landscape, all while navigating the unique challenges of consumables versus durable goods.
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Separate Entities
- Corbin Wallace, Trevi CEO, explains that Trevi is a separate entity from Simple Modern.
- This separation allows for focused efforts on the consumable market, distinct from Simple Modern's durable goods approach.
Market Opportunity
- Trevi targets the large and rapidly expanding food and beverage market, specifically the high-growth electrolyte powder segment.
- This presents a larger opportunity than Simple Modern's existing market.
BCG Matrix and Product Roadmap
- Andrew Faris and Corbin Wallace discuss the Boston Consulting Group (BCG) matrix and Simple Modern's adapted version.
- Wallace's role at Simple Modern involved product roadmap development, considering both core and adjacent product categories.