Why Is This $200M/Year Brand Starting From Scratch?
The Andrew Faris Podcast
00:00
Crafting Hydration: Product Design and Market Strategy
This chapter explores the strategic approach to product design and pricing for a new sports drink brand, emphasizing affordable samples for customer acquisition. It highlights the nuances of flavor profiles and hydration needs, while comparing their offerings to competitors in the growing electrolyte powder market.
Transcript
Play full episode
