Corbin Wallace

Corbin Wallace, CEO of Trevi Advanced Hydration and former executive at Simple Modern, shares his insights on launching a new hydration brand. He delves into the strategic growth opportunities in the electrolyte market and the importance of understanding customer needs. Wallace discusses innovative launch strategies, including digital-first approaches and direct-to-consumer models. He emphasizes effective marketing tactics, product design, and customer engagement in a competitive landscape, all while navigating the unique challenges of consumables versus durable goods.