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On Strategy Showcase
Inside audible’s "There's more to imagine when you listen."
Jul 22, 2024
CSO at Fold7, Yelena Gaufman, discusses Audible's global campaign and the unique audio experience it offers. The podcast explores the clash between fantasy and reality in Audible's ads, the evolution of the platform's campaign, and the growth of the audiobook market. It also delves into changing listener behaviors during the pandemic and Audible's role in providing emotional support through curated stories.
27:38
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Quick takeaways
- Audible's global campaign showcases unique audio experiences like flooding police stations, integrating mundane tasks into fantastical realms.
- Audible stands out in the audio market by changing perceptions, engaging listeners, and expanding the category with extensive offerings.
Deep dives
Evolution of Audible's Work and Global Campaigns
Audible's work evolution was discussed, highlighting how audio storytelling engages the imagination differently from TV or reading. A global campaign showcased unique audio experiences, like a police station flooding in a spot featuring a woman experiencing a book's world while in her bathtub. Sci-fi themes were also explored, integrating mundane real-life tasks into fantastical realms.
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Discover
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