Yelena Gaufman

CSO at Fold7, Yelena Gaufman, discusses Audible's global campaign and the unique audio experience it offers. The podcast explores the clash between fantasy and reality in Audible's ads, the evolution of the platform's campaign, and the growth of the audiobook market. It also delves into changing listener behaviors during the pandemic and Audible's role in providing emotional support through curated stories.