15min chapter

On Strategy Showcase cover image

Inside audible’s "There's more to imagine when you listen."

On Strategy Showcase

CHAPTER

Exploring Audible: The Leading Platform for Audio Storytelling

The chapter dives into Audible's role as a top provider of audio storytelling, emphasizing its diverse content and collaborations with storytellers across various genres. It discusses the growth of the audiobook market, Audible's brand positioning, and strategies to change negative perceptions surrounding audiobooks. The conversation also touches on shifting preferences towards nonfiction genres, loyal audiobook listeners' behaviors, and efforts to establish the relevance of audiobooks in people's lives amidst evolving media consumption habits.

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